A common logical fallacy is termed Ad Misericordiam, or an “appeal to emotion”. These appeals can be identified by direct pleas to human emotional responses such as fear, guilt, hate, and sympathy. This is arguably one of the most dangerous logical fallacies to fall victim to since it preys on the oftentimes simpler option—to merely feel rather than use of our logic and critical thinking skills. With a strictly emotional basis to an argument, the ability to make an informed decision that considers all possible data and views is nearly impossible. However, it is simple to get worked up over an issue based solely on the emotional weight the topic carries (say for example, the “right” to die or abortion campaigns) which can cloud judgment and decision-making capacity if not immediately recognized as a logical and rhetorical fallacy. It would seem that these rhetorical strategies seem, in many cases, to carry the most debate and controversy because of their very basis in emotion rather than in solidempirical evidence (at least in many cases).
Here is an example below: