As I mentioned in my previous post, the Old Spice Guy has dramitaclly helped Old Spice sell many of their products. The Old Spice Guy portays a positive image of the company and the ads appeal to not only men but to women as well. Humor is a huge part of these commercials, and since you cannot take him seriously, no previous racial sterotypes are portrayed. Isaiah talks in such a confident manner and the way he is always without a shirt makes men want to be like him and it also makes women want their own man to be like him. The special effects surrounidng him also make these ad campaigns very effective. Since the Old Spice Guy can pretty much do anything known to mankind, who wouldn’t want to be just like him and even more importantly, smell like him. Overall, the Old Spice Guy ads are extremely effective and appeal to anybody who is watching.
Monday, September 6, 2010
Effectiveness of the Old Spice Guy
As I mentioned in my previous post, the Old Spice Guy has dramitaclly helped Old Spice sell many of their products. The Old Spice Guy portays a positive image of the company and the ads appeal to not only men but to women as well. Humor is a huge part of these commercials, and since you cannot take him seriously, no previous racial sterotypes are portrayed. Isaiah talks in such a confident manner and the way he is always without a shirt makes men want to be like him and it also makes women want their own man to be like him. The special effects surrounidng him also make these ad campaigns very effective. Since the Old Spice Guy can pretty much do anything known to mankind, who wouldn’t want to be just like him and even more importantly, smell like him. Overall, the Old Spice Guy ads are extremely effective and appeal to anybody who is watching.
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I agree, the humor aspect is obviously the most important part of this message. What I like most about this ad is that people of all ages, races etc can enjoy it. My 80 year old grandmother from Wyoming loves this commercial too. Does she use Old Spice, no. Does she know what this commercial brand is all about, yes. Again, Axe who?
ReplyDeleteYes, I completely agree with you that this commercial transcends race simply because of the humor that it entails. The humor also helps with the commercial's effectiveness because it attracts many viewers and definitely works to Old Spice's advantage.
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